Event Schedule

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Monday, January 25th 8am- 6pm


This year the Fresh Fruit and Vegetable Conference will be a hybrid event. Attendees will be able to attend the event in person or live online. This might be your best chance to reach clientele in our current environment! The trade show and conference attracts apple growers, berry farmers, winery and vineyard owners, and fresh market vegetable growers and sellers from Wisconsin and surrounding states.

Additional Trade show details are on the Trade Show Details page. Click below to see.


Each year, the Wisconsin Fresh Fruit & Vegetable Conference attracts: 

  • Apple Orchardists
  • Vineyard Owners and Grape Growers
  • Winery Owners and Winemakers
  • Strawberry, Raspberry, Blueberry and other Berry Growers
  • Sweet Corn, Tomato, Pumpkin and other Fresh Vegetable Farmers
  • Agri-tourism Operators

Booth Rental Costs

Each booth space is $320.  (And, 2021 Association Members can SAVE $100.)  This cost includes a skirted table, 2 chairs. (110v Electricity available for additional fee. Indicate on Registration Form.) 

Two (2) exhibitor registrations, including conference sessions for the full conference. 

Receive a $50 rebate for submitting a video highlighting your "Show Special."

Payment Options

You can pay online using a Credit Card.  If you would rather pay by check, please make checks payable to: Wisconsin Fresh Fruit & Vegetable Conference (WFFVC) and mail to: WFFVC, 211 Canal Rd, Waterloo, WI 53594


Standard hotel rooms (double queen) are a flat $114 per night (up to 4 people) that includes waterpark passes. Bring the family and make it a winter vacation! (Must reserve with Wisconsin Fresh Fruit & Vegetable Conference by January 15, 2021 to receive this rate.) 


The conference will be offering a box lunch that can be purchased when you register. 

The Kalahari Resort also offers a number of fine restaurants. Wisconsin Dells also has many restaurants nearby. 


Phone: 920-478-4277

Email: chuck@freshfruitvegetable.org or  brad@freshfruitvegetable.org

Trade Show Map

We will be laying out the booths following Federal and State mandates to be COVID safe. We will let exhibitors know the layout before the conference.  

Wisconsin Fresh Fruit and Vegetable Conference

920-478-4277   |   info@freshfruitvegetable.org   |   freshfruitvegetable.org

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