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January 26-28, 2025 |  Wisconsin Dells, WI

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The Wisconsin Fresh Fruit and Vegetable Conference Trade Show returns to the Kalahari Resort, January 21-23, 2024.  This is a great way to reach your clients! The trade show and conference attracts apple growers, berry farmers, winery and vineyard owners, fresh market vegetable growers, Christmas tree producers and sellers from Wisconsin and surrounding states.

Additional Trade show details are on the Trade Show Details page. Click below to see.


Each year, the Wisconsin Fresh Fruit & Vegetable Conference attracts: 

  • Apple Orchardists
  • Vineyard Owners and Grape Growers
  • Winery Owners and Winemakers
  • Strawberry, Raspberry, Blueberry and other Berry Growers
  • Sweet Corn, Tomato, Pumpkin and other Fresh Vegetable Farmers
  • Agri-tourism Operators
  • Christmas Tree Growers

Booth Rental Costs

Each booth space is $480.  This cost includes membership to one of our Associations (up to $125), a skirted table, 2 chairs, and two (2) exhibitor registrations, including conference sessions for the full conference. (110v Electricity available for additional fee. Indicate on Registration Form.) 

Payment Options

You can pay online using a Credit Card or mail a check.  Please make checks payable to: Wisconsin Fresh Fruit & Vegetable Conference (WFFVC)and mail to: Growing Wisconsin (formally Wisconsin Fresh Fruit and Vegetable Conference), Burlington, WI 53105


We have Standard Double Queen room for $129/night plus taxes.  Rooms include waterpark passes, free wi-fi and free parking.  Also, the resort fee is waived.  All reservations must be made through our link directly with the hotel.  

CLICK HERE to Register for a Hotel Room at the Kalahari Resort.


A box lunch on Monday, January 22, is available for Exhibitors for an extra cost. Exhibitors can also choose to buy tickets for the Monday and Tuesday breakfast buffet and Monday lunch buffet that the attendees can purchase.

The Kalahari Resort also offers a number of fine restaurants. Wisconsin Dells also has many restaurants nearby. 


Phone: 262-206-8442


Trade Show Map

Booths will be allocated on a 'first come, first served' basis.  Please indicate your desired choice(s) for booth numbers.  Every effort will be made to accommodate your selection but competitors will be separated.

The Wisconsin Fresh Fruit and Vegetable conference is run by the Wisconsin Apple Growers Association. For more information please contact us. Thank you for your interest in the Wisconsin Fresh Fruit and Vegetable Conference!

Call Us: 262-206-8442
Email Us:

28520 7th Street 

Burlington WI 53105

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