2022 Wisconsin

Fresh Fruit & Vegetable

January 23-25, 2022  |  Wisconsin Dells, WI

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The Wisconsin Fresh Fruit and Vegetable Conference Trade Show returns to the Kalahari Resort, January 24-25, 2022.  This is a great way to reach your clients you might not have visited in the past year! The trade show and conference attracts apple growers, berry farmers, winery and vineyard owners, and fresh market vegetable growers and sellers from Wisconsin and surrounding states.

Additional Trade show details are on the Trade Show Details page. Click below to see.


Each year, the Wisconsin Fresh Fruit & Vegetable Conference attracts: 

  • Apple Orchardists
  • Vineyard Owners and Grape Growers
  • Winery Owners and Winemakers
  • Strawberry, Raspberry, Blueberry and other Berry Growers
  • Sweet Corn, Tomato, Pumpkin and other Fresh Vegetable Farmers
  • Agri-tourism Operators

Booth Rental Costs

Each booth space is $480.  This cost includes membership to one of our Associations (up to $125), a skirted table, 2 chairs, and two (2) exhibitor registrations, including conference sessions for the full conference. (110v Electricity available for additional fee. Indicate on Registration Form.) 

Payment Options

You can pay online using a Credit Card or mail a check.  Please make checks payable to: Wisconsin Fresh Fruit & Vegetable Conference (WFFVC) and mail to: WFFVC, 211 Canal Rd, Waterloo, WI 53594


Choose a Standard hotel room (double queen)  or Deluxe Suite.  Rooms include waterpark passes. Bring the family and make it a winter vacation! All reservations must be made through our link directly with the hotel.  

CLICK HERE to Register for a Hotel Room at the Kalahari Resort.


A box lunch on Monday, January 24, is available for Exhibitors for an extra cost. Exhibitors can also choose to buy tickets for the Monday and Tuesday breakfast buffet and Monday lunch buffet that the attendees can purchase.

The Kalahari Resort also offers a number of fine restaurants. Wisconsin Dells also has many restaurants nearby. 


Phone: 920-478-4277

Email: chuck@freshfruitvegetable.org or  brad@freshfruitvegetable.org

Trade Show Map

Booths will allocated on a 'first come, first served' basis.  Please indicate your desired choice(s) for booth numbers.  Every effort will be made to accommodate your selection but competitors will be separated.

The Wisconsin Fresh Fruit and Vegetable conference is run by the Wisconsin Apple Growers Association. For more information please contact us. Thank you for your interest in the Wisconsin Fresh Fruit and Vegetable Conference!

Call Us: 920-478-4277
Email Us:


211 Canal Rd

Waterloo, WI 53594

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