Growing Wisconsin Conference - Member public profile

January 18-20, 2026 | Wisconsin Dells, WI

Back

Double Forte

Member profile details

First name

Maggie

Last name

Zeman

Company / Farm

Double Forte

Title

SVP Wine + Spirits, GM New York

Profile Picture

About Me

Maggie is Senior Vice President at Double Forte PR and General Manager of the agency’s New York office and its wine + spirits practice.

Known for crafting strategic PR and integrated marketing programs that stand out and get results, Maggie has more than 25 years of extensive experience, both in-house and on the agency side. Her passion is discovering the compelling element of a brand story or product and making it memorable for the audiences that matter.

Following her success in public affairs and tech PR, including roles with the State Department, Netscape and America Online, Maggie turned a love of wine, food and entertaining into a career with an international wine company, implementing stellar media relations campaigns for well-known brands including Beringer Vineyards, Stags’ Leap Winery, Sbragia Family Vineyards, Chateau Souverain and others.

In 2006 Maggie founded The Barn Group, a lifestyle PR firm located in Healdsburg, CA dedicated to creating unique results-oriented programs for wine, food and lifestyle companies. In 2011 she merged The Barn Group with Double Forte. This integration continues a proven track record for creating imaginative and, above all, effective campaigns on behalf of its clients. After 17 years in Sonoma County, Maggie and her husband relocated to NYC. Maggie holds wine certifications from the Culinary Institute of America Wine School in Napa Valley and the Court of Master Sommeliers.

Products

PR, Digital Marketing, Company / Product Launches, Communication Strategy, Influencer and Media Relations

Website

www.double-forte.com

Twitter

@DoubleFortePR

https://www.linkedin.com/in/maggiezeman/

Presentation(s)

1 file

DF_WI_FNLTransfer.pdf (8.46 MB)

2023 Session Descriptions

Marketing & Consumer Trends In Wine: Leveraging Your Brand Story for Greater Impact

Today's wine consumer falls into three demographic buckets: Baby Boomers, Millennials and GenZ. All three categories of customers love wine, and that's where the similarities end. In this session we'll uncover today's wine and marketing trends and discuss ways you can leverage your brand, PR tools and practices to reach your target audiences.

The Growing Wisconsin Conference is run by the Wisconsin Apple Growers Association. For more information please contact us. Thank you for your interest in the Growing Wisconsin Conference!

Call Us: 262-206-8442
Email Us:

melissaonbb@gmail.com

Address:
28520 7th Street

Burlington WI 53105