Growing Wisconsin Conference - Member public profile

January 18-20, 2026 | Wisconsin Dells, WI

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Sales Tax Advisory Network

Member profile details

First name

Holly

Last name

Hoffman

Company / Farm

Sales Tax Advisory Network

Title

The Sales Tax Lady

Profile Picture

About Me

Holly Hoffman is the owner of the Sales Tax Advisory Network. Holly is the Chair of WI Institute of CPAs State & Local Taxation Committee (2022-2025). She has a bachelors and master’s degree in accounting and, for the 8 years prior to creating her business, she worked for the
Wisconsin Department of Revenue as an auditor, speaker, and sales tax technical law expert.

Products

WI Sales Tax Audit Protection Plan, Audit Defense

Website

https://salestaxlady.com

Facebook

https://www.facebook.com/salesincometax/

Twitter

https://twitter.com/salesandincometax/

https://www.linkedin.com/company/sales-income-tax/

Presentation(s)

11 files

1.31.23 WI SalesUse Presentation.pptx (3.99 MB)
Christmas Tree Sales.docx (14.83 KB)
Fact Sheet 2112 antiquesartwork.pdf (59.96 KB)
Fall Farm Events May Be Taxable.docx (15.16 KB)
Fact Sheet 3110 SellingDonatingAndGivingAway.pdf (103.17 KB)
Fact Sheet 2107 rentals_of_facilities.pdf (102.82 KB)
Fact Sheet 3113 Winery Permits.pdf (173.5 KB)
Gift Baskets.docx (17.78 KB)
pb220QuickReferenceGuide.pdf (162.36 KB)
Pub 223 Bakeries Flow Chart.pdf (140.43 KB)
Pub 220 Grocers.pdf (448.2 KB)

2023 Session Descriptions

Selling the fruits of your labor should be an exciting part of your entrepreneurial journey. We will
discuss the sales and use tax issues to ensure you are in full compliance with tax law. There are
different tax roles your business may take on throughout the business process such as agricultural, manufacturing, or contractor but in this presentation, we are focusing on retailer.
Attendees will learn what types of products are taxable, when a business is required to register
and collect sales tax, and what purchases qualify for resale or are subject to use tax. Questions
are always welcome throughout the presentation.
Top three takeaways:
1. What types of products are taxable
2. When to collect and remit sales tax
3. When to remit sales/use tax on purchases

The Growing Wisconsin Conference is run by the Wisconsin Apple Growers Association. For more information please contact us. Thank you for your interest in the Growing Wisconsin Conference!

Call Us: 262-206-8442
Email Us:

melissaonbb@gmail.com

Address:
28520 7th Street

Burlington WI 53105