Growing Wisconsin Conference - Member public profile

January 18-20, 2026 | Wisconsin Dells, WI

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Small Business Development Center

Member profile details

First name

Michelle

Last name

Somes-Booher

Company / Farm

Small Business Development Center

Title

Center Director

Profile Picture

About Me

Michelle Somes-Booher is the Director of the Wisconsin Small Business Development Center at UW Madison. The WI SBDC at UW-Madison provides no-cost consulting and training for entrepreneurs.

In addition to her role as Director, Michelle also consults with clients. She works primarily with established businesses and has expertise in management and strategy. She assists clients in improving operations, increasing sales, and incorporating sound financial practices as they grow. Her clients have been featured on Shark Tank, The White House Demo Days, WI Governor’s Business Plan Competition, SBA National Showcase and spotlighted in numerous local, state and national publications. Michelle was named the WI SBDC State Star in 2020.

She understands what it takes to grow a successful business, as she has four generations of entrepreneurs in her family and has also owned her own small business. Furthermore, she has significant experience in teaching entrepreneurship and management in higher and continuing education.

Michelle holds a BSBA in Management and Interpersonal and Public Communication, as well as a MBA from Central Michigan University.

Website

https://sbdc.wisc.edu/

https://www.linkedin.com/in/michellesomesbooher/

Presentation(s)

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The Growing Wisconsin Conference is run by the Wisconsin Apple Growers Association. For more information please contact us. Thank you for your interest in the Growing Wisconsin Conference!

Call Us: 262-206-8442
Email Us:

melissaonbb@gmail.com

Address:
28520 7th Street

Burlington WI 53105