About Me
Travel Wisconsin Communications Officer Amanda Weibel has more than a decade of experience in public relations and brand marketing where she has grown influencer programs, garnered earned media stories in top-tier outlets, built strategic communications plans and elevated brand stories. She earned her Bachelor of Business Administration in Marketing from the Wisconsin School of Business at the University of Wisconsin-Madison in 2010 before joining the marketing team for the international brand, Fiskars. Weibel brought her expertise to Travel Wisconsin in May 2020 to leverage PR and industry communications to promote Wisconsin as a premier travel destination. Weibel is a lifelong Wisconsinite who grew up on a 4th generation dairy farm. She currently lives in Verona with her family and enjoys hiking and cross-country skiing.