Growing Wisconsin Conference - Member public profile

January 18-20, 2026 | Wisconsin Dells, WI

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Wis Winery Association

Member profile details

First name

Jessica

Last name

Bell

Company / Farm

Wis Winery Association

Title

Executive Director

Profile Picture

About Me

Jessica Bell has always been passionate about making wine fun without compromising what we love so much about wine - its taste and experience! Whether it was teaching thousands of wine aficionados and professionals without pretense or snobbery, or inventing HaloVino, the world’s first shatterproof, stackable, stemless wine glass, Jessica remains committed to keeping wine simple and accessible.

Jessica started her career in finance as an investment banking analyst program, but she soon traded her excel spreadsheets for grape vines and moved to Spain to work at a winery. After two years in Spain, she returned to New York City to study wine at its highest levels and become a sommelier at one of New York’s premier restaurants. She went on to found a wine school in Chicago and Milwaukee, becoming an internationally respected wine educator. She has served as France’s Armagnac Ambassador, USAID’s wine education liaison to the Republic of Georgia and Napa Valley Vintner’s scholarship recipient. She currently holds a Diploma in Wine & Spirits from the Wine & Spirit Education Trust.

After running her wine school for 10 years, Jessica invented a shatterproof, stackable, stemless wine glass called HaloVino. HaloVino is used at wineries, festivals, restaurants and other large venues all over the world. After about 10 years of working on HaloVino, Jessica has returned to her roots to apply what she has learned about wine and the business of wine to the wine in her own backyard and serve as the Executive Director of the Wisconsin Winery Association.

Products

Shatterproof wine glasses

Website

https://halovino.com

2023 Session Descriptions

In a tasting of several wines, Jessica will compare Wisconsin Wine Styles to International Wine Styles to explore how Wisconsin wineries can create and market wines that appeal to wine lovers who may be unfamiliar with Wisconsin Wine.

The Growing Wisconsin Conference is run by the Wisconsin Apple Growers Association. For more information please contact us. Thank you for your interest in the Growing Wisconsin Conference!

Call Us: 262-206-8442
Email Us:

melissaonbb@gmail.com

Address:
28520 7th Street

Burlington WI 53105